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Riski Ganesa · 27 Okt 2025
Social Media Specialist
used to believe that mastering every digital skill was the key to success — ads, funnels, captions, data. But over time, I realized that digital marketing isn’t just about tools or tactics — it’s about people.
Brands grow not only from great content, but from communities that truly care. Working in Surabaya’s creative scene taught me that real impact comes from connection, not numbers.
That perspective changed the way I see my work — from chasing metrics to building meaningful relationships.
A
Andi from Jobstreet · 27 Okt 2025
This perspective - prioritizing meaningful relationships over pure metrics - likely brings more fulfillment to your work as well. It's a more sustainable approach both professionally and personally.
Has this shift in mindset changed how you evaluate success in your projects? I'm curious about how you now balance the quantitative metrics with the more qualitative aspects of community building.
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