Employees at Ikan Dorang value the emphasis on teamwork and the company's commitment to developing leadership skills through coordinating teams and meeting targets. They gain useful problem-solving experience from management. The company provides good product knowledge in the customer goods industry, distribution, and quality offerings. The marketing strategy is also viewed positively.
However, some challenges include a lack of facilities, difficulty for administrators in reconciling differing perspectives between staff and customers, supervisors struggling to maintain consistent employee performance aligned with the vision, the premium pricing strategy complicating marketing for the quality products, and some employees lacking geographical knowledge for certain delivery areas.