PT. Polyfilatex is known as FILA License and sole authorized distributor in Indonesia after signing a license agreement with FILA Holding S.p.A in 1999. We currently have FILA outlets/showrooms in several cities in Java, Bali, Sumatera, Kalimantan, Sulawesi. To significantly increasing its presence in these markets, the aims of this goals is to strengthen and widen the brand visbility by creating a direct contact with a strong communicative impact to the final consumer. It will be accomplished by introducing the complete apparel an footwear collections in such a way as to modify the market needs and the perception of FILA in the most important and vast markets such as Indonesia.