TOGETHER WE ARE A TEAM OF REBELLIOUS OPTIMISTS, CONSTANTLY CHALLENGING THE STATUS QUO. WE SEE POSSIBILITIES WHERE OTHERS ONLY SEE THE IMPOSSIBLE. WE SERVE THE NEEDS OF OUR CONSUMERS, ATHLETES, AND COMMUNITIES. WE TRAIN INDIVIDUALLY, AND AS A TEAM, TO INSPIRE, INNOVATE AND GROW. WE ARE FAIR. WE ARE AUTHENTIC. OUR GAME IS BUILT ON TRUST. WE LIVE INCLUSIVITY EVERY SINGLE DAY. WE PLAY TO WIN IN OUR MISSION TO BE THE BEST SPORTS BRAND IN THE WORLD. TOGETHER, WE ARE ADIDAS.