Consumer & Shopper Insight Executive
Job Description :
1. Monitor Research Activities
- Monitor and coordinating qualitative and quantitative research activities with third party and analyzing insights to understand market and consumer conditions with the aim of providing recommendations that can offer strategic brand direction based on findings and insights obtained from primary research.
2. Compiling Research Reports
- Compiling Retail Audit reports across all channels based on established formats with the aim of providing recommendations to the CM and Sales teams that can guide brand strategy based on analysis and actionable insights obtained from secondary research.
- Compiling Marketing KPI Tracker reports (Panel and Brand Health Tracking) based on established formats with the aim of providing recommendations that can offer strategic brand direction based on analysis and insights obtained from secondary research.
3. Processing Data and Extracting Insights for Development Strategies
- Providing data and extracting insights to support the creation of channel development, NPL, shopper, and communication strategy recommendations for the brand team based on market and consumer insights obtained, with the aim of offering recommendations that can provide strategic brand direction based on analysis and insights obtained from primary and secondary research.
Requirements :
Bachelor Degree majoring in Social or Behavioral Studies (Psychology, Sociology, etc)/ Statistic/Business/Management/Marketing/ Mathematic
Min. 3 years of experience (our preferences below):
- As an insight team member on a company/client side (FMCG)
- A team member in a market research agency (preferably Quantitative)
- A Data Analyst / BI team member of a Tech company
- Any position related to insight, research, or data analysisBasic knowledge of research and its approaches/methods
Basic knowledge of business and marketing
Knowledge of and ability to operate Data Processing & Visualization Software
Good proficiency in English (speaking, reading, and writing)
Proficient in Microsoft Office
Good in analysis, communication, also critical and conceptual thinking
Pertanyaan dari perusahaan
- Kualifikasi mana yang kamu miliki?
- Berapa gaji bulanan yang kamu inginkan?
- How many years' experience do you have as an Insights Executive?
- Berapa tahun pengalaman kerjamu sebagai analis data?
- Apakah kamu memiliki pengalaman ritel FMCG?
- How many years' experience do you have as a Consumer Insights Analyst?
Profil perusahaan
PENGUMUMAN :
PT Garudafood Putra Putri Jaya Tbk tidak pernah memungut biaya apapun dalam proses rekrutmen.
PT Garudafood Putra Putri Jaya Tbk tidak pernah bekerja sama dengan travel agent / biro perjalanan tertentu dalam proses rekrutmen.
Apabila Anda diminta untuk membayar sejumlah uang dalam bentuk pembayaran tiket pesawat dan hotel atau akomodasi lainnya agar diabaikan.
Jangan memberikan data pribadi atau data keuangan Anda kepada siapapun.
Jika membutuhkan klarifikasi lebih lanjut dapat langsung menghubungi PT Garudafood Putra Putri Jaya Tbk
GarudaFood is a food and beverage company subordinated of Tudung Group. In addition to GarudaFood, Tudung Group also subordinates in Agribusiness companies operating ini Crude Palm Oil field and Peanuts.
GarudaFood Group had originated from PT Tudung, it was established in Pati, Central Java. The company founder is the deceased Darmo Putro, ex-warrior who had chosen to engage in business sector after the independence of Indonesia. In early of 1987, TPJ started selling its peanut production products using a brand of Kacang Garing Garuda, which was recently known as: Kacang Garuda. Kacang Garuda earned the following awards: Indonesian Customer Satisfaction Award (ICSA) under the category of branded peanut for eight times consecutively (2000-2007); Superbrands (2003); Top Brand for Kids (2004); Indonesian Best Brand Award (IBBA, 2004-2007); Top Brand (2007). When national economy suffered from economic crisis, on December 1997, PT GarudaFood Jaya (GFJ) was established, producing Gery-branded biscuit. Gery Saluut earned Indonesian Best Brand Award (IBBA) from MARS and SWA Magazine for a period of 2005-2010 under the category of wafer salut. In 2007-2010 Gery Chocolatos earned IBBA under the category of wafer stick. In 1998 GarudaFood acquired PT Triteguh Manunggal Sejati (TRMS), producer of jelly and launched jelly product using brands of Okky and Keffy. Achievement of Okky jelly has been proven by its successfulness in earning Top Brand for Kids (TBK) Award 2004 under the category of jelly. In addition to TBK, OKKY Jelly also managed to earn IBBA (2005-2010). Okky jelly Drink also earned Top Brand Award 2007-2010 from Marketing Magazine in cooperation with Frontier. In the end of 2002, TRMS launched jelly beverage products with a brand of Okky Jelly Drink and it also constituted a new phase for GarudaFood to deal with beverages business. Seriousness of GarudaFood in focusing on beverages business had also become apparent by the launching of Mountea, fruit-flavored tea beverage. Mountea had even been awarded by IBBA 2007-2010 under the category of tea beverage in cup packaging. GarudaFood also produces Snack with a brand of Leo, for category of Potato chips, banana chips, cassava chips products initiated from the end of 2005. In 2007-2010 Leo earned IBBA award for category of potato chips. In national level, GarudaFood is also positively perceived as one of the admired food and beverage companies. Survey made by Frontier and BusinessWeek Indonesia Magazine in Jakarta and Surabaya in 2006-2010 indicated that GarudaFood was in the third position of Indonesian Most Admired Company (IMAC). GarudaFood also actively performs corporate social responsibility (CSR) under the flag of GarudaFood Sehati. To accelerate the achievement of its vision, in 2011 GarudaFood Group with non-alcohol divion of Suntory Beverage & Food, a company from Japan established a subsidiary PT Garuda Suntory Beverage, focused on the development of the beverage. Now, all potencies supported by 20 thousands knowledge workers have become main asset to GarudaFood in the effort to go forward to meet a success as sustainable enterprise.