Branding Manager

Responsibilities:

• Create brand strategies that aligns with the company’s goals and objectives

• Market research to plan and identify trends, target audiences, and competitive positioning - Monitor and evaluate branding campaigns

• Maintain social media performances and strategies

• Maintain PR with media articles, collaboration, and advertisement

• Ensure effective collaboration among KOL and communities

• Manage event plan, execution, and result

• Collaborate major cross-functional projects with third-party vendors and other departments

• Monitor and evaluate performances using key metrics and sales data

• Budget control and management for effective allocation and higher ROI

• Evaluate and report to management

Job Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field

• Minimum 4–6 years of experience in brand management, marketing communications, or related roles

• Minimum 2 years of experience in leading a team

• Proven experience in developing and executing successful brand or marketing campaigns and strategies

• Strong analytical, organizational, and leadership skills

• Excellent communication and interpersonal abilities

• Ability to work collaboratively across departments and manage multiple projects simultaneously

• Ability to measure brand performance using KPIs and analytics tools

• Experienced in financial services, trading, or investment industries is a plus