Oddle is the leading cloud-based Software-as-a-service platform that facilitates e-commerce and order management solution for the F&B industry.Since our platform launched in 2014, Oddle is heating up the food delivery space, with over USD13 million worth of orders transacted.Unlike marketplaces, Oddle is a cloud-based, e-commerce and orders management solution that caters specifically to the operations of F&B businesses. Our solution is a unified, all-in-one online ordering system which funnels all orders to designated restaurants.Our story goes back to 2013 — we were our products' first users!As restaurateurs ourselves, we understand how hard it was to manage delivery and takeaway orders. With orders streaming in during peak hours via multiple channels, it’s hard for restaurateurs to keep up.Furthermore, marketplace solutions didn't provide for the autonomy and individual marketing needs of each restaurant. New names get lost in the sea of similar food places. It isn’t exactly a win-win situation for the bigger players either. All orders are priced on a commission-based scheme, including returning customers.Coupled with pressing challenges in the industry, we realised F&B players need technology more than ever to grow their business beyond the four walls of a restaurant. Drawing insights from several restaurant owners, we saw a true need for a cheaper and more ops-friendly solution.Today, we are proud to say that more than 1400 restaurants are our happy customers!Our 80-strong team is still growing as we dream even bigger, scaling across the region. As we strive to make Oddle the right fit for all, we want to empower all F&B players to take control of their business through an all-in-one, integrated and cost-effective solution.