Pioneering the production and marketing of sanitary napkin products in Indonesia, Softex came into being in the early 1970s. Since then we have grown into a leading consumer goods company in Indonesia and across the region of South East Asia. We are now proudly the owner of various market leading brands across the baby care, adult care, and feminine care industries. Some of our most popular brands are Sweety, Happy Nappy, Softex, Confidence, and Softies have become household brands with distinctive differentiation.
Pioneering the production and marketing of sanitary napkin products in Indonesia, Softex came into being in the early 1970s. Since then we have grown into a leading consumer goods company in Indonesia and across the region of South East Asia. We are now proudly the owner of various market leading brands across the baby care, adult care, and feminine care industries. Some of our most popular brands are Sweety, Happy Nappy, Softex, Confidence, and Softies have become household brands with distinctive differentiation.
Pioneering the production and marketing of sanitary napkin products in Indonesia, Softex came into being in the early 1970s. Since then we have grown into a leading consumer goods company in Indonesia and across the region of South East Asia. We are now proudly the owner of various market leading brands across the baby care, adult care, and feminine care industries. Some of our most popular brands are Sweety, Happy Nappy, Softex, Confidence, and Softies have become household brands with distinctive differentiation.
