SM Entertainment, founded in 1995 by Head Producer Lee Soo Man, is the first company in the industry to introduce systematic casting, training, producing, and management systems, and it has been discovering unique content by pinpointing demands for music and cultural trends. SM Entertainment entered the global marketplace using globalization and localization strategies through culture technology and has become a leading entertainment company in Asia, who has produced and managed Korea's biggest names in the industry such as Super Junior, TVXQ, BoA, Girls Generation, f(X), SHINee, Exo, and Red Velvet.