Our AmbitionsWe aspire to be the best, biggest and most profitable fashion, clothing and apparel business in the mid-high end market segment in Indonesia in the nearest term.Our aspiration shall be achieved through:Truly understanding the needs of our customers (physical, emotional, spiritual & intellectual).Providing suitable solutions for these needs as efficiently as possible. In the long term, we aspire to be the best company to work for in Indonesia within its diverse industries.Our Aspirations & ValuesWe aspire to preserve people well being and smarten up their valuable look. We strive to be the first name that comes to the consumer mind when thinking about fashion the leader and pioneer of the clothing and fashion business.Our strength in overcoming adversity comes from our people - humility, honesty, integrity, ethical, hard working, smart, fun, curious, wanting to improve continuously, and with a focus on friendship and team-up. We will not allow ourselves to be complacent by pursuing higher goals all the time and after all we will seek for every opportunity to contribute to the society.