Our Value, Mission, and PracticeValuesGrow independently, aid the development and transformation of society through our work, and create a better world.Sympathy with Rakuten Brand Concepts.Belief in the capabilities of human beings and commitment to the empowerment of our colleagues and customers.MissionEmpower society. We want to transform our society and create a more affluent world.PracticeUnderstand, sympathize with, and act on Rakuten Shugi to enhance skill levels and execute Rakuten Brand Concepts.Execute the Principles for Success and become a role model for success.Actively engage in daily activities with a sense of responsibility and ownership of one's actions in order to make a contribution to your business.The source of Rakuten Groups strength lies in COMMITMENT and INNOVATION.