Pillar I: Company CultureCustomer�focus Intimacy with customersRespect for each otherTeamworkQualityProfessionalismPillar II: CompetencyThe ability to bond with customersThe ability to exceed customer expectations through comprehensive service excellence and customer managementThe human development to be the worthiest and to be the superior conditions for nurturing growth in the capabilities of peoplePillar III: Management and LeadershipTo be a�unique�for our customers, we are team players who show respect for our colleaques and commit to the highest standards of quality, professionalism, management, and leadershipIn the Sprit of�balance�between world and our long-term goal (Surga), we commit to the mission, vision, and the principles