It was April 2012, when This Is April was born. We decided to start to colour the world when it was spring where everything was growing and blooming. Our passion in fashion turn This Is April from dream to reality. We finally provide high quality fashion in affordable prices for all astonishing woman out there.Starting from a web based online shop plus one offline store, we have grown into 27 stores all over Indonesua in just 4 years. But we are not stopping, we are going to grow stronger and bigger and serving woman in Indonesia a better and more affordable fashion.Our Company Vision :We will be The Everest, The Michael Jordan, The cornerstone in retail business in Indonesia. We will operate hundreds of retail stores that will be a dream place to work for, have the highest rate of customer satisfaction, the most money making, cash cow-ing and superbly cool. And we will accomplish that by 2020.