Mission / VisionOur MissionWe help people to:LOOK BETTER, FEEL BETTER & LIVE LONGERWe do this by helping people change lifestyles, by our leadership thinking big, and by leveraging our lines-of-business. This is made possible by redefining fitness, by having high performance amazing employees that believe what we believe, by utilizing marketing to build a brand that makes customers search us out by growing through innovation, by achieving operational efficiency, and by being fiscally responsible.Our PromisePrimaFit started in 1988 with an idea, and a vision - enjoyable fitness solutions for health appearance and longevity. Equipment that will engage and inspire you to do more, to push yourself further, to live better.Out of this vision PrimaFit brought the world’s finest brands of fitness equipment to Indonesia.After establish market dominance in hotel, resort, apartment and commercial fitness clubs, PrimaFit expanded, to change the Indonesian retail experience, bringing improved health, appearance and longevity to a wider audience.Sensing the need for improved skills, PrimaFit brought the first internationally recognized fitness instructor certification to Indonesia, assisting employment for many, and improved health for even more!Our long-standing commitment to bringing the best fitness products and services to Indonesia has made us the number one commercial fitness equipment supplier and fastest growing home use fitness provider in the archipelago.PrimaFit’s dedication is to constantly bring you better, more effective fitness equipment and services and also to help you improve your health, appearance and longevity.A Partnership for SuccessAs the top-selling and most trusted fitness company in Indonesia, PrimaFit supports your success in ways no other company can. From design, to education, to training and product support, our whole team are known for going beyond just bringing you great fitness equipment, by developing a true partnership to help you achieve your fitness and business goals.