Integrity
Operating the organization consistently in accordance with a strong set of moral values and while following applicable ethical guidelines.Respect
Valuing opinions and treating each employee as an equal and respect for its customers by listening to feedback and assessing needs.Innovation
Considering new ideas and new ways of doing things and trying to innovate. Innovation is key to increasing profitsCommunication
Sharing information for the benefit of a business either internal or external.Discipline
Following behavior, to regulate, order, control and authority and putting a business practice into place.