LOTTE DUTY FREE IS GROWING UP AS A WORLD CLASS DUTY FREE COMPANY WITH CONSTANT LOVE FOR ITS CUSTOMERS.Carrying the largest assortment in the stores around the country, Lotte Duty Free is not only a leader in domestic duty free industry but also a global duty free group in reality and in name with constant love for its customers.VISIONLotte Duty Free has grown into one of South Korea's leading duty free operators by always seeking out new and exciting marketing opportunities and taking advantage of every new trend.Now it has a new vision: to become the world's second-largest duty-free operator by 2018.MISSIONWe enrich people's lives by providing superior products and services that our customer love and trust.Lotte Duty Free has grown into one of South Korea's leading duty free operators by always seeking out new and exciting marketing opportunities and taking advantage of every new trend.Now it has a new vision: to become the world's second-largest duty-free operator by 2018.AWARD AND RECOGNITIONIn the Beauty section, Lotte Duty Free won "Best New Store" for our Downtown Store at Jakarta, Indonesia opening earlier in 2013.The judges cited our "Downtown store is an interesting expansion strategy where cosmetics sales accounts for 45% of total sales giving us another spirit to achieve our Global Top 3 vision in 2018".They also praised the the reward as a strengthen of brand presence and global competitiveness.DFNI is a subscription magazine for travel-retail operators worldwide.Each year, DFNI's editorial team held DFNI Product Awards and reviews for the best product launches, new store openings and marketing campaigns by product category in the travel-retail industry.All nominations and the results were announced in the Duty-Free News International.LOTTE DUTY FREE WORLDWIDESince the introduction of famous boutique store concept such as LOUIS VUITTON, CHANEL, HERMES, CARTIER and more for the first time in Korea, Lotte Duty Free now has carrying more than 700 brands, being global No.4 duty free store, and No.1 in Asia.Started in January, 1980 opening the main store, we have now grown up to operate 8 stores around the country consisting of Jamsil Store, Coex Store, Lobby Store, Pusan Store, Gimpo Int'l Airport Store, Jeju Store, Incheon Int'l Airport Store and online Duty Free Store as well. We also launched Jakarta Airport Store in Indonesia and Changi Airport Store in Singapore in 2012 and have successfully made headway into overseas market and taken the first step to become a leader in the industry around the world.In Lotte Duty Free, we value unstoppable services for satisfying customer, and are always exerting efforts for providing comfortable shopping environment, solid sale and various events for customers. We use most entertaining Korean movie stars like Lee Min Ho, Park Shin Hye, Choi Ji-Woo, Jang Gun-Seok, 2PM, Kim Hyeon-Jung for creating a new concept of marketing, Enter-tour-ment, a combination of tour and entertainment, with which visitors will experience Korean Wave. This plays an important role in spreading Korean Wave.Afterwards, Lotte Duty Free will lead the world duty free industry to be Global No.1 Duty Free Store.