LIXIL Water Technology (LWT) is the global market leader in the sanitary ware industry, commanding leading positions across key regions and an unrivalled multi-brand, multi-category, multi-channel sales platform.
Through powerful, well established brands renowned for quality and innovation including GROHE, American Standard, INAX and Cobra, we provide a full suite of bathroom and sanitary ware designs and technologies catering to all customer needs, from the luxury to the value ends of the spectrum. Our truly global manufacturing network is built on a heritage of Japanese technology and German precision engineering.
Today's bathrooms are far more than a functional space for cleaning and washing, having evolved into a place for comfort and relaxation. LWT products are bringing treatments that we are more used to experiencing in a spa into the home, while digital technologies open up a whole new set of opportunities, including greater user control over settings, integration of sounds and music.
Powered by technology developed in Japan, we are now also positioned with the most innovative shower toilet platform along with the global distribution network to maximize this growth opportunity over the coming years. The global market for shower toilets is estimated to be worth approximately USD3.2 billion and is growing 8% annually, driven by increasing demand outside of Japan, primarily in Korea, China and Europe.
While pursuing comfort and convenience, however, we must also be mindful of consumption of our most precious natural resource, water. The challenge is to reduce water consumption while giving the user a great experience. We are constantly researching and creating solutions that allow us to do more with less, such as changing the angle and design of our products to reduce water usage and waste.
At LWT, we embrace the evolving role that our products play in people's life, health and comfort. As the global leader in the field, we are committed to pursuing innovation in technology and design to enhance our customers' experience and securing sustainability.