We are FIRSTTo help in understanding how to behave like Kresna, we need to review the brand values, which drive our culture and represent what we stand for in the minds of our stakeholders and audiences.FFreedomOffers peace of mind and freedom for the Future, through Personal services, individual solutions and mentoring approach to educationIInnovationOffer innovative and dynamic products and services it Creating wealth Through our wisdom and superiorityRRewardA truly proactive partner that places the customer first, anticipates their needs and rewards their loyalty.SSecurityA secure and stable fund manager, providing accurate and competitive products and servicesTTrustA trusted financial services partner, respected in the industry and relied on to deliver performance and value for money through our integrity and ethical and efficient approach.