User Orientation
Consistently aiming to fulfill customer needs, continuously building, optimizing products and services. Strengthen user participation, increase user satisfaction and loyaltyFocus
Retail business as the cornerstone, Expanding the variety of products and the scope of retail services, Strengthening industry competitivenessTrust
Connect deeply with supplier/employee/costumer, mutual trust and compliance with the law, equality and respect, mutual benefit and reciprocityRespect
Respect employee individual values, costumer needs, partnership commitments, social ethics and law regulationsLong-termism
Adapt to global economic changes, respond to global economic changes, stably promote multi-format development strategy, explore emerging trends and embrace change.