Coming from a background that has the know-how of making fine and delicious cake, PT. Indo Surga Jaya is set to stir up the market of sweet desserts in Jakarta. Knowing that in these days having an excellent product is not enough to attract the market, we have come up with a charismatic brand concept that will easily connect with the audience. Besides delivering a replicable grab-and-go dessert concept, we are looking to expand into the market of merchandise and toys, sneaking our way in into people’s hearts, young and old.Fuwa-Fuwa (ふわふわ) is a Japanese word that describes the sound made by something light and fluffy. Imagine the sound of sinking your teeth into a cloud. Imagine having a cake that is so light and airy, that even a child could easily enjoy.