The rule is simple. We make stuff we'd want to drink ourselves. Our approach of creating delicious products with natural ingredients is our strong point. We make sure our products taste delicious and health beneficial. We do not compromise on ingredients and we do not cut corners on the quality of our productsOur founders believe in adding values to our lives, by living healthy through the products we consume, just like the Japanese do. Futami believes that life is more interesting when we Drink Delicious and Live Healthy!