Mission StatementContinue to grow above average through innovative, efficient and hard work to achieve mutual success in improving the quality of all our stakeholders, namely our principals, our consumers, our employees and our shareholdersCompany GoalsTo ensure the goodwill of our principals through service excellence, working together with our principals as one towards achieving a common goal and regarding their business as our business.To be the market leader in each of the major categories we are in through superior quality products at affordable prices to the consumers.To ensure the safety, health and welfare of all our employees as far as is practicable through providing work practices, safety procedures, pleasant working surroundings and ensuring that they are competitively compensated.To consistently achieve above average profit and growth through excellent management of our business categories and operations so as to provide the company the means to grow further and provide commensurate returns to our shareholders.To establish a quality oriented culture by continuously providing quality products and services to all those with whom we do business with and to ensure that the company’s operations are waste free standards of excellence in order that we maintain a meaningful competitive edge.To attract and reward quality people that will ensure the company’s growth and emphasis on excellence.To seize the opportunities created by change through building a belief in ourselves that permits flexibility, fast decisions and a willingness to seek opportunities and risks in an ever charging market place.