Cheona is inspired by the olden ways of treating skin that uses mother earth's ingredients wrapped with high-end technology to completely balance the benefit of our products. One of the main reasons that we exist is to remind and educate people to always caring for their skin on a daily basis because to achieve something good we must put patience and commitment through it, just like proverb said that hard work pays off. Cheona’s main goal is to make a legacy to people, we are art from God and everything that we got from God is a Blessing, we have to maintain and carry on the legacy of god’s blessing by always willing to improving ourselves to get a better life. Cheona’s main philosophy is based on CEO’s trait that is perfection, perfection for us doesn’t mean that everything must be in perfect form, but there is a flaw in every perfection, flaw is what will make us learn, adapt, motivated to achieve something better.