Sustainability-Oriented
BAT is committed to building "A Better Tomorrow™" by prioritizing sustainable practices, reducing environmental impact, and promoting products that pose less risk to health.Diversity and Inclusivity
A strong focus on diversity in the workforce, valuing unique perspectives and fostering an inclusive environment where everyone feels respected and valued.Innovation-Driven
A culture of innovation underpins BAT's transformation, with a significant focus on science and technology to create new, reduced-risk products.