To makeAURA as the premier esports brand in world through innovation, creativity and principles.Core values:1. Break your limitsDon’t limit yourself. Most limitations are self-induced. Push the boundaries limited to your mind. What you believe, you can achieve.2. CommunicationCommunication is transparency. The route to crafting relationships, to forge trust and to build community. Communication is the key to harmony.3. TeamworkI am a member of a team, and I can rely on the team.4. Having fun working hardWe believe in working hard and having fun at the same time. It's a way of life to feel tremendous.5. Take RisksFailure is a stepping stone, a byproduct of risk. Risk is leadership, innovation, the ability that separates you from those who follow. Do not be afraid to take risks.