VisionTo be a leading company in producing Herbal medicine, healthy drinks, personal care, topical medicine products in Indonesia.MissionDevelop superior (value of quality) natural health, helath drinks, personal care, topical medicine products to delight customers.Build end to end core competenceAchieve above industry average performance and sustain profitable growth to maximize shareholder value and employee welfare.Build long-term synergetic relationship with suppliers, business partners and other key stakeholders.Creates benefits for society based on mutual develop.