Responsible use of data and artificial intelligence (AI) is central to SEEK’s approach and ensures that data and AI services are not only useful, but also meet community expectations in relation to privacy, ethical considerations and personal control over data.

Candidates create their SEEK Profile by submitting their employment history, contact details, and other personal information directly on SEEK’s platform. They can edit their profile or delete their account at any time. Additionally, candidates can manage how much of their SEEK Profile is visible to hirers, including indicating their openness to be approached with job opportunities.

SEEK understands that recruitment is a human-centred process that can be strengthened by the responsible use of AI. Leveraging data and AI technology can improve outcomes for candidates and hirers and reduce cost and effort. Data is analysed to gain insights into how candidates and hirers use the products and services on SEEK’s employment platforms. SEEK uses AI and Machine Learning to deliver more effective and personalised matching of candidates and hirers, fairer advertising prices for hirers, and improved marketplace transparency and efficiency through predictions and insights.

In developing these capabilities, SEEK focuses on user trust and takes a responsible, risk-based approach. SEEK’s AI governance ensures that all AI services undergo thorough assessments before being widely implemented to prevent potential risks. SEEK also has regular review points to continuously improve its AI services, especially when data or algorithms change, to oversee and mitigate undesired behaviours. SEEK invests continuously in empowering its workforce to use AI responsibly and confidently.

SEEK’s Responsible AI Framework is guided by six principles that drive its AI-driven innovation. These principles are based on international standards and align with the Australian Government’s AI Ethics Framework and the OECD AI Principles. These principles are tailored to reflect SEEK’s mission and fit SEEK’s unique operating environment. SEEK’s workforce from C-level executives to AI developers use these principles to make accountable decisions related to AI.

SEEK completes annual responsible AI reviews of its high priority services. AI services are deemed to be high priority based on their overall risk assessment against the framework and any critical changes introduced since their previous assessment. These reviews provide an updated assessment of risks for each service and identify appropriate preventions and mitigations to ensure compliance with SEEK's Responsible AI Principles.

SEEK Pass (formerly Certsy) is a core product that underpins the role of trusted and verified credential data in its employment marketplaces. SEEK Pass offers candidates a way to verify and share work credentials and to complete compliance checks. It is a secure and free way for candidates to demonstrate they hold the credentials to meet relevant job requirements. Candidates securely upload evidence for verification and then share only the verified result – not their sensitive documents – with hirers on SEEK’s Australian and New Zealand employment platforms. Verified results can be easily re-used by the individual in multiple job applications.

For more information refer to the SEEK Pass page.

SEEK is committed to being transparent about how candidate information is collected, used and managed and to being complying with all relevant privacy legislation.

SEEK’s platform has a Privacy Statement explaining how personal information is collected and used. The Privacy Statement can be found on the Security and Privacy Hub page. This page also contains links to other pages that help candidates take steps to protect themselves online and to a plain language summary of SEEK’s approach to the protection of candidates’ personal information.

SEEK collects information about how candidates interact with its employment platform. When SEEK collects information on usage of its sites in order to improve platform performance or make business decisions, the data is aggregated and anonymised. SEEK does not share personal information with third parties, other than as disclosed in its relevant Privacy Statements or as permitted by law.

Cybersecurity threats and failures are testing the world’s digital systems, and businesses continue to face threats by cyber criminals. SEEK expects cyberattacks and prepares accordingly.

SEEK augments internal capabilities with an externally managed Security Operations Centre. This provides an additional layer of defence for 24/7 security alert monitoring and response. This service includes regular threat hunting to proactively search for any signs that would require further investigation.