Tourism Malaysia ultimate role is to market Malaysia as a destination of excellence and to make the tourism industry as a major contributor to the socio-economic development of the nation. Our objectives are to promote Malaysia as an outstanding tourist destination, to showcase Malaysia's unique wonders, attractions and cultures and to enhance Malaysia's share market for meetings, incentives, conventions and exhibitions (MICE). Other than that, our goal is also to increase Malaysia's tourism revenue by increasing tourist numbers to Malaysia and extend their length of stay and encourage tourism and its related industries in Malaysia. From this industry, it is hope that it will help to develop domestic tourism and promote new investments in the country, as well as provide increased employment opportunities. The growth of tourism would also contribute positively to the country's economic development and quality of life.
Tourism Malaysia ultimate role is to market Malaysia as a destination of excellence and to make the tourism industry as a major contributor to the socio-economic development of the nation. Our objectives are to promote Malaysia as an outstanding tourist destination, to showcase Malaysia's unique wonders, attractions and cultures and to enhance Malaysia's share market for meetings, incentives, conventions and exhibitions (MICE). Other than that, our goal is also to increase Malaysia's tourism revenue by increasing tourist numbers to Malaysia and extend their length of stay and encourage tourism and its related industries in Malaysia. From this industry, it is hope that it will help to develop domestic tourism and promote new investments in the country, as well as provide increased employment opportunities. The growth of tourism would also contribute positively to the country's economic development and quality of life.
Tourism Malaysia ultimate role is to market Malaysia as a destination of excellence and to make the tourism industry as a major contributor to the socio-economic development of the nation. Our objectives are to promote Malaysia as an outstanding tourist destination, to showcase Malaysia's unique wonders, attractions and cultures and to enhance Malaysia's share market for meetings, incentives, conventions and exhibitions (MICE). Other than that, our goal is also to increase Malaysia's tourism revenue by increasing tourist numbers to Malaysia and extend their length of stay and encourage tourism and its related industries in Malaysia. From this industry, it is hope that it will help to develop domestic tourism and promote new investments in the country, as well as provide increased employment opportunities. The growth of tourism would also contribute positively to the country's economic development and quality of life.