The F Thing is Indonesia’s first fashion/lifestyle e-commerce and digital media platform by MNC Group.Fashion, Fusion, Forward.With fashion being its core, The F Thing’s dedication is not only to focus on the progression of fashion through creative visuals of editorials and news but also to be a medium of commerce for fashion and lifestyle industry.Born in an era of transition from traditional to digitalization, The F Thing aims to stay relevant and be omnipresent, channeling its content through online 24/7 and through various offline activations and events.A hybrid between fashion/lifestyle e-commerce and digital media, The F Thing aspires to be a platform that moves talents, artists and brands to be encouraged and empowered to be discovered and grow successfully. And also, The F Thing aims to be the leading player for digital fashion/lifestyle in SEA and beyond.VisionTo build an ecosystem and culture for the now and future generationsMissionTo mobilize lifestyle commerce and content throughFacts:71% of shoppers believe they will get a better deal online than in stores80% of the online population has purchased something using the internet, 50% of the online population have purchased more than once55% of all time spent on retail websites takes place on a mobile device
The F Thing is Indonesia’s first fashion/lifestyle e-commerce and digital media platform by MNC Group.Fashion, Fusion, Forward.With fashion being its core, The F Thing’s dedication is not only to focus on the progression of fashion through creative visuals of editorials and news but also to be a medium of commerce for fashion and lifestyle industry.Born in an era of transition from traditional to digitalization, The F Thing aims to stay relevant and be omnipresent, channeling its content through online 24/7 and through various offline activations and events.A hybrid between fashion/lifestyle e-commerce and digital media, The F Thing aspires to be a platform that moves talents, artists and brands to be encouraged and empowered to be discovered and grow successfully. And also, The F Thing aims to be the leading player for digital fashion/lifestyle in SEA and beyond.VisionTo build an ecosystem and culture for the now and future generationsMissionTo mobilize lifestyle commerce and content throughFacts:71% of shoppers believe they will get a better deal online than in stores80% of the online population has purchased something using the internet, 50% of the online population have purchased more than once55% of all time spent on retail websites takes place on a mobile device
The F Thing is Indonesia’s first fashion/lifestyle e-commerce and digital media platform by MNC Group.Fashion, Fusion, Forward.With fashion being its core, The F Thing’s dedication is not only to focus on the progression of fashion through creative visuals of editorials and news but also to be a medium of commerce for fashion and lifestyle industry.Born in an era of transition from traditional to digitalization, The F Thing aims to stay relevant and be omnipresent, channeling its content through online 24/7 and through various offline activations and events.A hybrid between fashion/lifestyle e-commerce and digital media, The F Thing aspires to be a platform that moves talents, artists and brands to be encouraged and empowered to be discovered and grow successfully. And also, The F Thing aims to be the leading player for digital fashion/lifestyle in SEA and beyond.VisionTo build an ecosystem and culture for the now and future generationsMissionTo mobilize lifestyle commerce and content throughFacts:71% of shoppers believe they will get a better deal online than in stores80% of the online population has purchased something using the internet, 50% of the online population have purchased more than once55% of all time spent on retail websites takes place on a mobile device