A Rep office for marketing office in IndonesiaThe good thingsGood team and has opportunity to learn medical things which is good for our self and to everybody else. Quarterly, you will have opportunity to do roadshow to secondary cities to do marketing activity with group of doctors, meet fun travel agencies, wedding organizer and etc. Annually providing self-development training and twice bonus in a year.
The challengesControlled from HQ in Singapore and limited creative channels to get opportunity due to budget. As the target is A+ class, the strategy that are running now are not effective for Indonesia market.No research is conducted to get better picture of patients/client;s behavior, no health insurance (80% reimbursement only) and not good enough to prepare marketing strategy to beat competitor's activity.