Established in the late 90’s. Our company was created after the brand founders set out on a road trip of freedom, discovery and fun across the west coast of America. Inspired by the indie vintage shops and various thrift stores dotted along the Californian coastline, our designers set about bringing these looks to the British consumer and carved a unique niche in the marketplace. Fifteen years later and is now a leading Brit fashion label renowned for offering unique prints, form fitting silhouettes and trend-setting styles that are loved by fashionistas, style icons and celebrities across the globe.
Established in the late 90’s. Our company was created after the brand founders set out on a road trip of freedom, discovery and fun across the west coast of America. Inspired by the indie vintage shops and various thrift stores dotted along the Californian coastline, our designers set about bringing these looks to the British consumer and carved a unique niche in the marketplace. Fifteen years later and is now a leading Brit fashion label renowned for offering unique prints, form fitting silhouettes and trend-setting styles that are loved by fashionistas, style icons and celebrities across the globe.
Established in the late 90’s. Our company was created after the brand founders set out on a road trip of freedom, discovery and fun across the west coast of America. Inspired by the indie vintage shops and various thrift stores dotted along the Californian coastline, our designers set about bringing these looks to the British consumer and carved a unique niche in the marketplace. Fifteen years later and is now a leading Brit fashion label renowned for offering unique prints, form fitting silhouettes and trend-setting styles that are loved by fashionistas, style icons and celebrities across the globe.