Life and Culture at

    Culture and values

    Company's culture and value information

    Culture

    The name ‘Bluebird’ was inspired by a European folktale which means ‘Bird of Happiness’, and has further inspired the company purpose: Sharing Happiness in Building the Nation.

    Caring

    As part of Bluebird, we wholeheartedly carry out the values of being a family, having empathy, caring for others, and especially taking care of the environment.

    Integrity

    We value honesty, the key to success taught by our late founder Ibu Mutiara Siti Fatimah Djokosoetono, reflected in transparency, discipline, hard work, and accountability.

    Service Excellence

    At Bluebird, we deliver excellent customer experience through service excellence, reliable teams, operational quality, and wholeheartedly listening, serving, and innovating.

    Growth Mindset

    We give our best to stakeholders, working with agility, precision, creativity, and innovation, using our experience to navigate challenges and face the future together.