Ads Specialist (TikTok Ads & Meta Ads) - Beauty Industry

Job Description:

• Manage TikTok campaigns: GMV Max, VSA, LSA, PSA

• Manage Meta CPAS campaigns: Shopee, Lazada, Tokopedia

Details:

• Multi-Platform Advertising Management
  Execute and optimize ad campaigns on TikTok Ads and Meta Ads.

• A/B Testing Ad Creatives
  Conduct routine A/B testing on KOL content or brand ad elements (copy, design, format) to boost engagement and conversions.

• Ad Performance Analysis
  Monitor overall campaign performance and provide data-driven insights for continuous improvement.

• Winning Content Analysis
  Analyze top-performing ad content and identify key success factors to be applied to other campaigns.

• Scale Up / Scale Out Campaigns
  Develop strategies to scale successful campaigns through innovative and data-driven approaches.

Requirements:

• Minimum education: Bachelor’s Degree

• Experience in Meta Ads & TikTok Ads

• Proficient in TikTok Ads, Meta Ads, and E-Commerce

• Strong understanding of Winning Content and ROAS

• Proven experience managing social media ad campaigns with a budget of Rp 500M+/month (a strong plus)