School Marketing and Social Media Officer

About us

Peachblossoms National Plus School is a forward-thinking educational institution committed to providing quality, comprehensive education that prepares students for success in an increasingly digital world. We pride ourselves on fostering a supportive and innovative learning environment where both students and staff can thrive. Our school is dedicated to integrating modern teaching methodologies with strong values, creating well-rounded individuals ready to make a positive impact on society.

About the role

We are seeking a dynamic and creative School Marketing and Social Media Officer to join our team at Peachblossoms National Plus School in Bekasi Utara, Jawa Barat. This is a full-time position that plays a crucial strategic role in enhancing the school's brand presence and reputation within the community and beyond. You will be responsible for developing and executing comprehensive digital marketing and social media strategies that attract prospective students, engage current families, and build strong community relationships. This role is integral to our growth objectives and requires someone who understands the unique needs of educational institutions whilst leveraging cutting-edge digital marketing techniques.

Key responsibilities

• Develop, create and manage engaging content across all school social media platforms, including Facebook, Instagram, TikTok and other relevant channels

• Design and implement comprehensive digital marketing campaigns to increase school enrolment and brand awareness

• Plan and execute school events, open days and promotional activities with strong digital marketing support and social media coverage

• Create high-quality visual content, including graphics, videos and photography that align with the school's brand identity and values

• Manage the school website and ensure content is up-to-date, engaging and optimised for search engines

• Monitor social media analytics and provide regular reports on engagement, reach and campaign performance

• Engage with prospective and current parents, students and community members through social media and digital channels

• Collaborate with school staff, teachers and administrators to gather content, stories and updates for marketing purposes

• Develop email marketing campaigns and newsletters to keep stakeholders informed about school news and achievements

• Research market trends and competitor activities to identify opportunities for the school's digital presence

• Manage the school's online reputation and respond professionally to enquiries and feedback across digital platforms

What we're looking for

• Proven experience in digital marketing and social media management, preferably within the education sector or similar service-based industry

• Strong proficiency in managing multiple social media platforms and understanding platform-specific best practices

• Excellent written and verbal communication skills in English and Bahasa Indonesia

• Demonstrated ability to create compelling and engaging content across various formats including text, images and video

• Solid understanding of digital marketing principles, SEO and search engine marketing

• Proficiency with social media management tools, content creation software and analytics platforms

• Creative and strategic thinking with the ability to develop marketing campaigns from concept to execution

• Strong analytical skills with the ability to interpret data and adjust strategies accordingly

• Excellent organisational and time management skills with the ability to manage multiple projects simultaneously

• Familiarity with graphic design tools such as Canva, Adobe Creative Suite or similar software

• Knowledge of video editing and content production is advantageous

• Passion for education and genuine interest in promoting a school's mission and values

• Ability to work collaboratively with diverse teams and build strong relationships with stakeholders

What we offer

At Peachblossoms National Plus School, we believe in creating a supportive and rewarding workplace environment. We offer competitive remuneration commensurate with experience and qualifications. This full-time position provides opportunities for professional development and growth within a dynamic educational setting. You will work alongside dedicated educators and staff who are passionate about making a difference in students' lives. We foster a collaborative culture that values creativity, innovation and continuous improvement. The role offers the chance to make a meaningful impact on the school's growth and to be part of a thriving educational community. We also provide a supportive work environment that recognises and celebrates the contributions of our team members.

How to apply

If you are an enthusiastic marketing professional with a passion for education and strong digital expertise, we would love to hear from you. Please submit your CV, a portfolio of your previous marketing and social media work, and a cover letter outlining your interest in this role and how your experience aligns with our requirements. Send your application materials to our Human Resources department. We look forward to meeting talented individuals who can help us connect with our community and showcase the excellence of Peachblossoms National Plus School.