Bank Group Marketing Dept Head

Job Description

• Formulate and develop marketing strategies aligned with the vision and objectives of the insurance company, with a focus on achieving established targets through various channels.

• Maintain and manage long-term relationships with banking partners to launch joint marketing campaigns and expand the distribution reach of insurance products through banking channels.

• Lead and manage the marketing team to successfully implement marketing strategies, while ensuring clear task allocation so that individual objectives are achieved by each team member.

• Conduct in-depth market analysis to identify growth opportunities and monitor trends and consumer behavior within the insurance industry.

Job Specifications

• Bachelor’s degree (S1) in Marketing, Business Management, Economics, Communications, or other related fields.

• Minimum of 5 years of experience in marketing, including 2–3 years in a managerial role, preferably within the insurance or financial services industry.

• Experience in corporate marketing and business partnerships, particularly with banking partners, will be highly valued.

• Proven experience in managing large-scale marketing campaigns and developing long-term marketing strategies involving multiple distribution channels and external stakeholders.