Social Media Specialist

Position Overview

We are looking for a creative, fast-moving, and execution-focused Social Media Specialist to manage and grow the online presence of our company brands across Instagram, TikTok, Facebook, LinkedIn, YouTube Shorts, and emerging platforms.

This role is responsible for planning content, executing daily social media operations, increasing engagement, supporting campaigns, and helping transform the company into a modern, digitally-driven brand ecosystem.

The ideal candidate understands:

• Content trends

• Consumer psychology

• Basic branding principles

• Short-form video culture

• Social commerce behavior

• Platform algorithms

• How to make boring corporate things look interesting without becoming cringe

Key Responsibilities

Content Planning & Execution

• Create and manage monthly content calendars

• Plan daily content postings across all platforms

• Coordinate media & graphic content production

• Write engaging captions and platform-appropriate copy

• Ensure all content aligns with brand guidelines and company objectives

• Support product launches, campaigns, promotions, and company events

Social Media Management

• Manage company social media accounts:

  • Instagram

  • TikTok

  • Facebook

  • LinkedIn

  • YouTube Shorts

  • Google Business Profile

• Schedule and publish content consistently

• Monitor comments, DMs, mentions, and engagement

• Escalate customer complaints or PR-sensitive issues appropriately

• Maintain a professional yet engaging brand voice

Short-Form Video & Trend Execution

• Identify trending content formats, sounds, and viral opportunities

• Assist in scripting and directing short-form videos

• Work with internal teams and talent for content creation

• Support live selling and livestream campaigns where required

• Repurpose long-form content into short clips and highlights

Analytics & Reporting

• Track social media performance metrics:

  • Reach

  • Engagement

  • Follower growth

  • Video views

  • Click-through rates

  • Conversion performance

• Prepare weekly and monthly performance reports

• Recommend improvements based on platform analytics

Collaboration

• Work closely with:

  • Sales team

  • Business Intelligence team

  • E-commerce team

  • Graphic designers

  • Procurement/principal brands

• Coordinate with external agencies, KOLs, influencers, and photographers when needed

Requirements

Education & Experience

• Diploma or Bachelor’s Degree in:

  • Marketing

  • Communications

  • Multimedia

  • Business

  • or related field

• Minimum 1–3 years experience in social media management, digital marketing, or content creation

• FMCG, foodservice, retail, or e-commerce experience is preferred

Technical Skills

• Strong understanding of:

  • Instagram

  • TikTok

  • Facebook

  • LinkedIn

  • YouTube algorithms and trends

• Familiar with:

  • Canva

  • CapCut

  • Meta Business Suite

  • Google Drive

  • Google Sheets

  • Basic video editing tools

• Photography and videography skills are a plus

• Basic copywriting ability is required

Soft Skills

• Creative and trend-aware

• Fast response and execution speed

• Strong communication skills

• Organized and able to manage deadlines

• Comfortable appearing on camera is a plus

• Willing to work during events, campaigns, or occasional weekends