Marketing Manager

Role Overview

We are looking for a hands-on Marketing Manager who can build, execute, and scale marketing strategies across both digital and offline channels. This role requires someone who can think strategically, execute ruthlessly, and manage a growing team without losing their mind. You will work directly with the leadership team (CEO, COO, CTO) to align marketing with business growth, product development, and data-driven decisions.

Key Responsibilities

1. Marketing Strategy & Execution

• Develop and execute end-to-end marketing strategies across digital and offline channels

• Drive user acquisition, brand awareness, and engagement through:

  • Social media & content marketing

  • Digital ads (Meta, Google, TikTok, etc.)

  • SEO/SEM initiatives

  • Webinars, events, and offline activations/roadshows

• Optimize campaigns based on performance metrics and ROI

2. Team Leadership & Management

• Manage and mentor the existing marketing team (social media, graphic design, video editor)

• Identify gaps and recruit additional roles as needed (e.g. performance marketer, SEO specialist, etc.)

• Ensure execution quality, consistency, and speed across all marketing outputs

3. Cross-Functional Collaboration

• Work closely with CEO, COO, and CTO to align marketing with:

  • Business goals and revenue targets

  • Product roadmap and feature launches

  • User insights and analytics

• Translate business strategy into actionable marketing initiatives

4. Analytics & Performance Tracking

• Define and monitor key marketing metrics (conversion rate, engagement, etc.)

• Use data to continuously refine campaigns and improve efficiency

• Set up tracking systems and dashboards for marketing performance

Qualifications

Must-Have

• Min. 5 years of experience in marketing (digital, brand, or growth roles)

• Proven track record in turning marketing strategies into real actions with measurable results

• Experienced in managing a team and leading cross-functional collaboration

• Strong understanding of digital marketing channels (ads, SEO, social media, content)

• Comfortable working with data, analytics tools, and performance metrics

• Ability to balance strategy and execution (not just presentation hero)

Nice-to-Have (but let’s be honest, very useful)

• Experience in startup, tech, or job platform industry

• Experience targeting mass or grassroot markets

• Familiarity with marketing automation and growth hacking techniques

• Experience handling offline activation/events

What We’re Looking For

• High ownership mindset, not someone waiting to be told what to do

• Fast execution, adaptable, and comfortable with ambiguity

• Strong communication and leadership skills

• Willing to get hands dirty when needed