Why we were foundedSpire Research and Consulting was established in 2000 to address a gap in the research and consulting industry in global emerging markets. Unlike most agencies that focus on traditional consumer research, our founders saw a profound need for holistic research projects.These projects integrate traditional customer research with knowledge of the broader business eco-system; for instance, competitors, channels, legal and regulatory factors. They support strategic decision-making for market growth and entry. Our studies provide indispensable tools for creating business plans, setting sales quotas, quantifying budgets and investment as well as making product launch decisions.Spire exists to undertake such projects with distinction.Who we areSpire is an independent firm, owned by the directors who lead its ten full-service offices. That independence means that we do not push branded, cookie-cutter research solutions on our clients. Instead, we tailor each research program to deliver only what is needed for the decisions that really matter.