PT. Sosial Bisnis Indonesia (SOBI) is the first natural resource management-based company which was established in 2016 with the mission of shared ownership and sustainable management. SOBI acts as a market hub to promote and connect sustainable wood-derived products from the community-based cooperatives to fulfill the market demands. Preceding to providing the better access to the market in a broader term, SOBI also provides the assessment and certification process for natural resource-derived products (FSC and SVLK) so the sustainable principles are met.SOBI’s establishment was inspired by the importance of sustainability on natural resource management to be seen as an instrument for conserving the biological biodiversity as well as maintaining the balance of resources base. Yet, the fact that sustainable natural resources management is hard to be adopted if communities still challenged with economic and operational problems resulting the unsustainable way of their common practices. SOBI therefore presents better and long-term breakthrough for forest communities by providing access to sustainable market with fairly better price while ensuring the sustainability of the forest.