List your agency among the leaders of the industry, promote your work, create original content, find new team members and keep up with digital marketing events. Of your total target market, these are the people actively shopping for options to solve their problems. The solution is your products and services. They are looking at your business, comparing it to competitors, looking at alternative solutions. The approach at this stage is largely search, both PPC (Search Ads) and SEO (Search Engine Optimization). You also need an aggressive Remarketing campaign to keep your brand in front of them as they are in decision-making mode. Aggressive, but intelligent and strategic so as to not annoy them.Imagine it this way: You are looking to hire a company to handle some process or project for your business, and you know you don’t want to hire that discipline. What do you do? You start gathering a list of potential companies that fit your criteria. It is easy for that list to grow very large. Remarketing is a way to force your way into that list and make sure they hear you.