The core values in our company reflected on our action and decision.1. SimplicityEverything we do in the company, is based from the customer response.And the very first thing we realized from our customer is: No one loves complicated things.Therefore, even if it’s the most grandiose concept or design, we will always make it simple.2. CreativityOur company values creativity above anything else. We love to hear not just from our customers, but also the employees. As part of the team, we expect our employee to be creative and more of it, expressive. Every employee is encouraged to speak up, listen, be respectful of other opinions, and embrace criticism.3. Learn & GrowPeople change, technology change, design change, the world is constantly change.As a company and more important, an individual, the most important thing we must realize is: we cannot stop learning.We encourage ourselves to improve through experience and keep learning from anywhere as great ideas come from everywhere. Be it colleague, customer, even competitor, there are a lot of elements to learn from. Then we work through experience and finally grow to be the best at what we do.We see this as an individual responsibility as well as a company one.