Corporate MissionThe Mitsubishi Electric Group will continually improve its technologies and services by applying creativity to all aspects of its business. By doing so, we enhance the quality of life in our society. To this end, all members of the Group will pursue the following Seven Guiding Principles.Seven Guiding Principles1.TrustEstablish relationships with all stakeholders based on strong mutual trust and respect.2.QualityProvide the best products and services with unsurpassed quality.3.TechnologyPioneer new markets by promoting research and development, and fostering technological innovation.4.CitizenshipAs a global player, contribute to the development of communities and society as a whole.5.EthicsHonor high ethical standards in all endeavors.6.EnvironmentRespect nature, and strive to protect and improve the global environment.7.GrowthAssure fair earnings to build a foundation for future growth