VISIONBeing the choice of consumer, solution for customer and pride of community.MISSIONBeing the first and the best in its category to fulfill consumer needs with qualified product and servicesDevelop distribution channel in Indonesia and various country, being the primary partners for customer, consumer & communityBuild good relationship with partnersProviding a good career for employee with high performanceMake all activity and business process effective and efficientElevate profitable target growth and give rewards for employee and stakeholdersHonored as a high integrity, eco-friendly and socially aware company