In-App Marketing Specialist

Responsibilities:

  • Plan and execute in-app marketing campaigns to boost user engagement and retention.
  • Analyze user data to identify opportunities for personalized marketing strategies.
  • Collaborate with development teams to implement new app features that align with marketing goals.
  • Manage in-app content, including push notifications, banners, and pop-ups.
  • Report on key performance metrics and suggest improvements.
  • Stay updated on app marketing trends and emerging technologies.

Requirements:

  • Bachelor’s degree in Marketing, IT, or related fields.
  • 2-3 years of experience in in-app marketing or digital marketing in F&B Industry.
  • Basic knowledge of app development and technology (API, UX/UI).
  • Experience with push notifications and in-app messaging tools.
  • Ability to collaborate across teams and manage multiple projects.

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Employer questions

Your application will include the following questions:
  • What's your expected monthly basic salary?
  • Which of the following types of qualifications do you have?
  • How many years' experience do you have in digital marketing?
  • How much notice are you required to give your current employer?
  • Are you available to travel for this role when required?
  • Are you available to work outside your usual hours when required? (e.g. weekends, evenings, public holidays)
  • Which of the following languages are you fluent in?

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